When I overhauled and launched a new ReachForce website, I wasn’t sure what kind of impact it would have on the company. Using Google Analytics, I could get some data but had no idea how easy it was to navigate and if the new copy really got our point and value proposition across. I was lucky and strategic in launching the new site the same day as we announced our Series B Funding so I did see a significant jump in traffic.

I guess if you put enough out there it will come back to you eventually. I strongly suggest, if you haven’t already, setting up Google Alerts for you company name. This will help you find out what people are saying about your company. You might even set up alerts for common key words for your industry or competitor names. Anyway, I got this link to KillerStartups in my Google Alerts. Check it out to see how they independently surveyed our site and interpreted our value prop on their own. Be sure to vote at the bottom as to what you think the future of ReachForce is. This was a great way to receive unexpected and unbiased feedback.