Comments on: Quick Webinar Tips - B2B Marketing and Sales Tips #114 http://blog.reachforce.com/sales-and-marketing-tips/quick-webinar-tips-b2b-marketing-and-sales-tips-114/ B2B Marketing and Sales Tips Thu, 08 Jan 2009 13:28:49 +0000 http://wordpress.org/?v=2.6.3 By: Victoria Davies http://blog.reachforce.com/sales-and-marketing-tips/quick-webinar-tips-b2b-marketing-and-sales-tips-114/#comment-1990 Victoria Davies Tue, 01 Jul 2008 16:50:34 +0000 http://www.theb2blead.com/webinars/quick-webinar-tips-b2b-marketing-and-sales-tips-114/#comment-1990 One of the things that I think is imperative with a webinar, is that you position and write the content to be based on the presenter's knowledge of a specific subject matter as opposed to their knowledge of a specific product. I can call a salesperson any day of the week to get the run through of a product's features and benefits. What I can't necessarily do is spend 30 minutes with someone that has been working with a broad range of customers and can see some best practices or some really creative ways to solve common problems. Also, don't allow your presenter to read off the slides. They need to talk to the slides. They need to be providing much more information than is on there. And, anecdotes and case studies of real-world examples help. One of the things that I think is imperative with a webinar, is that you position and write the content to be based on the presenter’s knowledge of a specific subject matter as opposed to their knowledge of a specific product. I can call a salesperson any day of the week to get the run through of a product’s features and benefits. What I can’t necessarily do is spend 30 minutes with someone that has been working with a broad range of customers and can see some best practices or some really creative ways to solve common problems.

Also, don’t allow your presenter to read off the slides. They need to talk to the slides. They need to be providing much more information than is on there. And, anecdotes and case studies of real-world examples help.

]]> By: Cece Salomon-Lee http://blog.reachforce.com/sales-and-marketing-tips/quick-webinar-tips-b2b-marketing-and-sales-tips-114/#comment-1983 Cece Salomon-Lee Mon, 30 Jun 2008 17:26:18 +0000 http://www.theb2blead.com/webinars/quick-webinar-tips-b2b-marketing-and-sales-tips-114/#comment-1983 Hi Leigh Ann, someone on LinkedIn recently asked for tips to help their webinar. Check it out at: http://www.linkedin.com/answers/marketing-sales/sales/sales-techniques/MAR_SLS_STC/258938-13172484?browseIdx=1&sik=1214846696069&goback=%2Eama. Might be able to provide some additional thoughts as well. Hi Leigh Ann, someone on LinkedIn recently asked for tips to help their webinar. Check it out at: http://www.linkedin.com/answers/marketing-sales/sales/sales-techniques/MAR_SLS_STC/258938-13172484?browseIdx=1&sik=1214846696069&goback=%2Eama. Might be able to provide some additional thoughts as well.

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