Yep, you heard me, Mr. Happy Crack. The clever folks at Crack Team USA Inc. in St. Louis have managed to make a successful viral video campaign for their concrete repair business. According to the Wall Street Journal Independent Street blog:

“The video doesn’t preach, it’s not blatantly advertorial (at least in the beginning), it emphasizes brand over product and you might watch it even if you’re not in the market to get a crack repaired. Though chances are good that, next time you do, you’ll think of this company first.”

Check it out at:
http://blogs.wsj.com/independentstreet/2007/10/17/cracking-youtube-marketing-even-if-youre-boring/