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Marketing WTF? - Dr. Pepper Exploits Tay Zonday Chocolate Rain Video

Filed under Viral Marketing, Sales and Marketing Tips, Marketing WTF? | --- Posted by Pam O'Neal Mickelson

Sheer genius. This Dr. Pepper version of the Tay Zonday Chocolate Rain Video is hysterical and very nicely produced. I love the clever “viral” look introduction combined with the surprise MTV-style production. Also, nice job with the subtle branding near the end.

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This entry was posted on Tuesday, December 4th, 2007 at 12:28 pm and is filed under Viral Marketing, Sales and Marketing Tips, Marketing WTF?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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