Disclaimer: Shameless self-promotion follows. MarketingSherpa just published this summary of lessons learned from its Boston Summit last week. I had the privilege of joining a number of B-to-B Marketers who shared their successes in the area of demand generation, Viral marketing, and Web 2.0. Here’s the blurb about the NetQoS viral campaign:

Experiment with low-cost video. Video content is hot, but don’t assume the only effective videos are slick, broadcast-quality pieces with high production values. As long as the content is fun, engaging and relevant to your target audience, it can create a huge buzz.

Pam O’Neal, Senior Director, Marketing Communications, NetQoS, described a viral video campaign she developed based on a simple, animated depiction of network traffic developed by one of her in-house engineers. After creating a microsite for the video piece, posting it to YouTube, and seeding a few key industry sites with mentions of the demonstration, she created a viral video phenomenon that delivered a 6330% return on investment and cost per qualified lead of just $16.

“Always have your flip camera ready. [Video] doesn’t have to have high production values. When something great happens, be there to capture it,” said O’Neal.

Of course, this was just the tip of the iceberg. If you’re interested in the full presentation, stay tuned for –what else? a video of the presentation to be posted the day after the West Coast B2B Summit.