Comments on: B2B Marketing and Sales Tip #60 - Go Viral With an E-Book http://blog.reachforce.com/b2b-marketing/b2b-marketing-and-sales-tip-75-go-viral-with-an-e-book/ B2B Marketing and Sales Tips Thu, 08 Jan 2009 13:03:54 +0000 http://wordpress.org/?v=2.6.3 By: Ernie J. Zelinski http://blog.reachforce.com/b2b-marketing/b2b-marketing-and-sales-tip-75-go-viral-with-an-e-book/#comment-605 Ernie J. Zelinski Thu, 24 Jan 2008 01:47:04 +0000 http://www.theb2blead.com/viral-marketing/b2b-marketing-and-sales-tip-75-go-viral-with-an-e-book/#comment-605 I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book <I>The Art of Seeing Double or Better in Business</I> in half and sent either the top half or bottom half to organizations with a creative sales letter. This resulted in great publicity and extra revenues of over $15,000. Lately I have used a variation of this original idea to market my book <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><I><B>How to Retire Happy, Wild, and Free</I></b></a>. I actually give away over half of the book - the top half - on my <a href="http://www.real-success.ca/free_ebooks.html" rel="nofollow"><B>Creative Free E-books</B></a>) webpage at the Real Success Resource Center. Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book. This viral marketing has helped <i>How to Retire Happy, Wild, and Free</i> to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media. Today if anyone types in "retirement" into Amazon.com's search engine, <i>How to Retire Happy, Wild, and Free</i> comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category. My latest marketing tool to promote <i>How to Retire Happy, Wild, and Free</i> is giving away my e-book <a href="http://www.retirement-quotes.com/E-Books/Retirement-Gift-The-237-Best-Retirement-Quotes-and-Sayings.pdf" rel="nofollow"><I><B>The 237 Best Things Ever Said about Retirement</B></I></a> on the <a href="http://www.retirement-quotes.com/retirement_gifts.html" rel="nofollow"><I><B>The Retirement Gifts Cafe</B></I></a>. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising in it about <i>How to Retire Happy, Wild, and Free</i>. <a href="http://www.redroom.com/author/ernie-j-zelinski" rel="nofollow"><B>Ernie Zelinski</B></a> Author of: <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><B><I>How to Retire Happy, Wild, and Free</I></B></a>. (Over 80,000 copies Sold and Published in 7 Foreign Languages) and <a href="http://www.thejoyofnotworking.com/rights.htm" rel="nofollow"><I><B>The Joy of Not Working</B></I></a> (Over 225,000 copies Sold and Published in 17 Languages) I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book The
Art of Seeing Double or Better in Business in half and sent either the top half or bottom half to organizations with a creative sales letter. This resulted in great publicity and extra revenues of over $15,000.

Lately I have used a variation of this original idea to market my book How to Retire Happy, Wild, and Free. I actually give away
over half of the book - the top half - on my Creative Free E-books) webpage at the Real Success Resource Center.

Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book. This viral marketing has helped How to Retire Happy, Wild, and Free to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media.

Today if anyone types in “retirement” into Amazon.com’s search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category.

My latest marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The
237 Best Things Ever Said about Retirement on the The Retirement Gifts Cafe. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising
in it about How to Retire Happy, Wild, and Free.

Ernie Zelinski
Author of: How to Retire Happy, Wild, and Free.
(Over 80,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)

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