With travel costs continuing to go up and events getting more and more expensive to put on I’m wondering if all events will soon move into the virtual world. We, here at ReachForce, have signed up to sponsor and exhibit at MarketingProf’s B2B 2.0 EXPO, a virtual trade show this year. I’m REALLY interested to see what kinds of people attend these events and are they possible leads for us. We’re building our booth this week – any ideas or recommendations? If you’ve attended or participated in an event like this I’d love to hear your thoughts and feedback on the event. I must admit, as a marketer scarred by the live trade show circuits, I’m really hoping this event delivers and that more and more continue to pop up.