In answer to your question, I’d
suggest that the very cool takeaways
should be reserved for those who
have been pre-qualified. In response
to your invitation or in answer to a
survey, they must collect the takeaway
after giving a specific number at the booth.

As part of an overall strategy, less expensive
but useful, pertinent giveaways can be distributed
to casual passersby who then become a part of
an overall PR Branding campaign. Some may
turn into leads then or sometime later, but a
first contact of recognition has been made.

Beth Mandel
T&S Partners PR Group
tspartnerspr.com