As a marketer with limited resources, I am always tweaking my programs and trimming the fat or trashing completely anything that isn’t helping to generate revenue. For a small company, impressions and brand awareness mean basically nothing to me. My job is lead gen, period. For me, events and trade shows have been one of those areas where I do get some good leads but the ROI often does not justify the expense. One of my favorite blogs, The Lonely Marketer, was discussing this topic in the post Are Trade Shows a Waste of Time and Resources.

At ReachForce, we are on a mission to increase the effectiveness of all lead generation activities including email, direct mail, search engine marketing and trade shows. Stay tuned to ReachForce in the coming weeks for a new product that will help you turn trade show contacts into actionable leads.