I recently received an invite to a conference via email, quite common these days. The problem was, wait no, I should say the problems were:

1. It was addressed to someone who has not worked for my company for over a year
2. It was sent to sales@reachforce.com
3. It was addressed to the former CTO

This is an announcement to all sales people: if you want me to spend money with you, know that the person you are selling to still works there. A quick trip to our website would solve that. And do you really think that the CTO receives anything from sales@blank.com? Never send a marketing message to sales@blank.com or jobs@blank.com or contactus@blank.com, it will be deleted immediately.

Find the right decision maker to sell/market to and deliver you message directly to them. Sending your message to sales@blank.com just shows me you are lazy, and I will never buy from someone who is lazy.

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