Suaad Sait, CEO at ReachForce

After working for 15 years of high-tech marketing decided it was time to put an end to the billions of dollars of waste in the B2B lead generation market by starting ReachForce. I can often be caught waxing poetic about how B2B marketing is ALL about the data. I am determined to prove to the world that B2B marketing is not about picking up yesterday’s news in B2C marketing and then repeating the tactics, it’s all a science of its own. I plan on sharing both successes, ideas and “agonies of defeat” tidbits with the bloggers and readers of The B2B Lead.