Here’s a clever advertising campaign produced by Philadelphia Media Holdings, publishers of The Philadelphia Inquirer and Philadelphia Daily News, and the Gyro ad agency.

http://www.forbes.com/feeds/ap/2008/06/06/ap5090444.html

Readers of those papers were treated to ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound. Apparently, the goal for these faux ads was to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.” Sadly, I’m not sure if even this clever creative can save today’s ailing newspapers.