Welcome to the ReachForce Book Club
Continuing your relationship with your current customers is always a challenge. In today’s online world there are many more options for B2B Marketers to stay connected to their customers like through social networks and online communities. At ReachForce, we decided to mix a little old school with some new school and start a book club with a twist. Instead of meeting at a local coffee shop to discuss the book, we will be discussing it here on The B2B Lead. If you are a ReachForce customer, you should expect to receive our first book soon, if not already. If you are not a customer, click here for an online discount.
Our first book is The Marketing Gurus - Lessons from the Best Marketing Books of all Time. It is a “best of” collection of Marketing books from the past 15 years. Each week, Leigh Anne and I will share our perspectives to get the conversation started but will rely on you to join in to share your thoughts, opinions and ideas. We will begin the conversation next week in order to give everyone a little time to get started. Next week we’ll be reading and chatting about chapters 1 & 2.
Happy reading!
May 6th, 2008 at 3:46 pm
Thanks for the book! Great idea. We must be on the same wavelength. I’ve been re-reading Made to Stick lately and it’s generated some ideas around using the “pain” of knowledge gaps for link bait. Should be posting about that later this week! Back to Sales Ops….
May 13th, 2008 at 6:05 pm
Well I’m not sure exactly “how” I found my way here but I think that what you’re offering is unique (and I mean that sincerely). It’s kind of like an on-line mastermind group (or an online book club, duh).
The most recent book I’ve read was “Permission Marketing” by Seth Godin and “The Cluetrain Manifesto” is next on my reading list.
I’ll have to visit again shortly for a follow up on “The Marketing Gurus” so I’ll be back in a little bit.
May 21st, 2008 at 3:31 pm
I’m in! What a great idea…