If you’re like me, you pour a lot of time and effort into wordsmithing press releases. It’s important to get the message just right. Then you go back and forth with executives and/or partners to make sure all parties are happy with the messages. It can take days or weeks and become frustrating.

Sadly, if you’re not taking advantage of new ways to publish your own content online, chances are nobody’s reading the results of all of that hard work. Or, so says David Meerman Scott. In his recent post entitled Top 10 PR tips, Scott’s #1 piece of advice is “The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.”

At BreakingPoint, we just completed a major agreement with a strategic partner. Of course, we wanted to get the broadest possible coverage for the news. And, we didn’t want to count on just the traditional methods for getting the word out. So, Kyle (www.engageinpr.com) and I sat down to brainstorm all of the ways we could get the word out about the news and build nice inbound links for SEO. All of the ways beyond traditional media, that is.

Here’s what we came up with. Did we miss anything?

1. Distribute the release via a wire service like MarketWire, Business Wire, PRWeb or PRNewswire.
2. Include video or audio interviews with the wire service post to get pickup on a wide variety of sites like Odeo.
3. Post a supporting video on YouTube.
4. Develop a chart or image that supports the release and post to Flickr.
5. Blog about it on your own blog and your partner’s blog.
6. Reach out to other bloggers to conduct a Q&A about the news.
7. Promote via StumbleUpon.
8. Create a Google AdWords or Yahoo campaign using the headline of the release – promote using traditional PPC ads and contextual advertising.
9. Send out the link to your LinkedIn or Facebook friends to help you spread the word.
10. Post your blog post to sites like Reddit, Digg, etc.
11. Include it in your RSS feeds – both press release and blog RSS feeds.
12. Send out a tweet to your Twitter following.
13. Hold a webinar to discuss the reasons behind the news.
14. Turn the release into an educational article and post it to www.scribd.com or www.ezinearticles.com.
15. Embed the headline and a link in your email signature.
16. Include it in your own newsletter or magazine.
17. Post it to your customer support site.
18. Send the release to relevant user groups or professional organizations.
19. Use a free press release posting service such as:

http://www.free-news-release.com/
http://www.freepressreleases.co.uk/
http://www.i-newswire.com/
http://www.prleap.com/
(I’ve never tried these but heard they are good for SEO. Anyone had success with them?)

20. Oh yeah, pitch it to the press.

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