Comments on: B2B Marketing and Sales Tip #33 - Understand Your Google AdWords Spend and How to Boost ROI http://www.theb2blead.com/marketing-and-sales-funnel/b2b-marketing-and-sales-tip-48-understand-your-google-adwords-spend-and-how-to-boost-roi/ B2B Marketing and Sales Tips Wed, 20 Aug 2008 03:09:23 +0000 http://wordpress.org/?v=2.2 By: Scott http://www.theb2blead.com/marketing-and-sales-funnel/b2b-marketing-and-sales-tip-48-understand-your-google-adwords-spend-and-how-to-boost-roi/#comment-73 Scott Wed, 07 Nov 2007 23:00:58 +0000 http://www.theb2blead.com/marketing-and-sales-funnel/b2b-marketing-and-sales-tip-48-understand-your-google-adwords-spend-and-how-to-boost-roi/#comment-73 From the article: “These leads are really only seeds—an early indication that corporate buyers are in need of a solution like yours and are in research mode.” Great point. So often we rely solely on feedback from sales as to the quality of the leads we are throwing over the fence. It’s about time marketers start taking back control and developing relationships with prospects before sending them to the black hole we call sales ;) I can’t tell you how many times I have witnessed sales disqualify a lead from a qualified company just because it is not a target title. Great insight in the Funnelnomics book by the way. From the article: “These leads are really only seeds—an early indication that corporate buyers are in need of a solution like yours and are in research mode.”

Great point. So often we rely solely on feedback from sales as to the quality of the leads we are throwing over the fence. It’s about time marketers start taking back control and developing relationships with prospects before sending them to the black hole we call sales ;) I can’t tell you how many times I have witnessed sales disqualify a lead from a qualified company just because it is not a target title. Great insight in the Funnelnomics book by the way.

]]> By: Search Engine Marketing » B2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROI http://www.theb2blead.com/marketing-and-sales-funnel/b2b-marketing-and-sales-tip-48-understand-your-google-adwords-spend-and-how-to-boost-roi/#comment-57 Search Engine Marketing » B2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROI Sat, 27 Oct 2007 09:17:48 +0000 http://www.theb2blead.com/marketing-and-sales-funnel/b2b-marketing-and-sales-tip-48-understand-your-google-adwords-spend-and-how-to-boost-roi/#comment-57 [...] The B2B Lead Blog - B2B Marketing and Sales Tips wrote an interesting post today on B2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROIHere’s a quick excerptB2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROI Filed under Marketing and Sales Funnel, Search Engine Optimization, Demand Generation, Sales … s really just the tip of the iceberg, say the Search Engine Marketing experts a [...] […] The B2B Lead Blog - B2B Marketing and Sales Tips wrote an interesting post today on B2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROIHere’s a quick excerptB2B Marketing and Sales Tip #48 - Understand Your Google AdWords Spend and How to Boost ROI Filed under Marketing and Sales Funnel, Search Engine Optimization, Demand Generation, Sales … s really just the tip of the iceberg, say the Search Engine Marketing experts a […]

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