http://www.theb2blead.com/internet-marketing/web-analytics-for-b2b-marketers-b2b-marketing-and-sales-tip-89/ B2B Marketing and Sales Tips Wed, 20 Aug 2008 02:50:03 +0000 http://wordpress.org/?v=2.2 http://www.theb2blead.com/internet-marketing/web-analytics-for-b2b-marketers-b2b-marketing-and-sales-tip-89/#comment-1637 Colin Herridge Fri, 25 Apr 2008 19:15:37 +0000 http://www.theb2blead.com/internet-marketing/web-analytics-for-b2b-marketers-b2b-marketing-and-sales-tip-89/#comment-1637 As only 3% of website visitors fill out the online form, the 97% are potentially to be recognized by web services that can reveal the company name of the visitor. Once you have the company name, then: - the pages visited - time spend on pages - number of visitors from the same company - returning of the visitors will allow you to: - Qualify the visiting company as a lead or not. - Narrow down on the department of the visitor by their interest. Thus your cold calls will be less cold, as the department of the company you are calling is already interested. Such solutions turn your website into a lead generation, by adding a CRM and Internet data mining, you have a Computer Assisted Selling tool. Not just a web analytics service for your website. As only 3% of website visitors fill out the online form, the 97% are potentially to be recognized by web services that can reveal the company name of the visitor.
Once you have the company name, then:
- the pages visited
- time spend on pages
- number of visitors from the same company
- returning of the visitors
will allow you to:
- Qualify the visiting company as a lead or not.
- Narrow down on the department of the visitor by their interest.
Thus your cold calls will be less cold, as the department of the company you are calling is already interested.
Such solutions turn your website into a lead generation, by adding a CRM and Internet data mining, you have a Computer Assisted Selling tool.
Not just a web analytics service for your website.

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