Quick – how can understanding the science of vision and cognitive psychology help you boost B2B Marketing leads and revenue?

The Click Fu Masters at StomperNet just posted this intriguing video tutorial to help B2C and B2B Marketers boost their “Click Fu.” The team explains that understanding the function of the human eye and brain can help you improve marketing results and drive more revenue.

First, the eyes: StomperNet advises Marketers to understand the function of the eye and visitor blind spots to improve landing page design. Well, that’s a no-brainer. But, they go further explaining that primal man’s eyes were designed for two purposes: to eat and avoid being eaten. The FOVEA, designed for finding food to eat, is sensitive to fine details and color. The Periphery, designed to avoid being eaten, is tuned to motion and contrast. Understanding how to make appropriate use of color, organization, and design details while employing the right structure to the page can help Marketers boost conversions by more than 25 percent.

Now, the brain: StomperNet advises you to understand the link between vision and behavior so that you understand why a #10 result on Google will get you more clicks than a #6 or 7 position. Basically, their cognitive psychologist advises that: Easy wins out over Good or Better. Make user feel it will be easy to get what they want and they’ll stay longer and learn more. Understand your visitors’ goal and what they need to achieve the goal.

But that’s just the beginning. This is definitely a video that is worth watching.