B2B Marketing and Sales Tip #31 - Embrace Wikipedia and Drive Web Traffic
The Internet Strategy Blog featured an excellent article on how to be a good citizen on Wikipedia today. In my experience, the keys to Wikipedia success are playing by the rules, delivering content that is of high value to your audience, and eliminating the marketing spin. Generally, we contribute articles about concepts, technologies, or approaches that include links to longer educational pieces on our web site. By following these guidelines, we attract thousands of visitors to our site.
Here are a few additional rules suggested by the Internet Strategy Blog:
- Don’t break community rules under any circumstances.
- Add information first, links second.
- Spamming can block your IP address from editing Wikipedia.
- Writing an article about yourself or a client is considered a conflict of interest.
One Response to “B2B Marketing and Sales Tip #31 - Embrace Wikipedia and Drive Web Traffic”
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October 23rd, 2007 at 9:47 am
Thank you for the mention. Marketing with Wikipedia is tricky, but if you follow the rules, it can work.