With increasing commute times and greater responsibilities, today’s workers don’t seem to have time for a leisurely newspaper read. That’s why they are turning in record numbers to RSS dashboards such as iGoogle, 24eyes, NetVibes, and others for their daily news fix. After all, with these news aggregators, you can customize your “paper” with news from whatever source you choose to keep up with the latest from your employer, competitors, professional organizations, and get a quick update on local news and World events.

For B2B Marketers, this presents a cost-effective opportunity to capture a significant share of voice in this new morning news. You don’t need a costly advertising campaign or even a public relations agency. You just need to develop the content and catchy, relevant headlines to supply a compelling RSS feed or feeds. Marketing Profs has an excellent piece on RSS at http://www.marketingprofs.com/7/top-five-reasons-rss-or-die-clark-cormier.asp.