B2B Sales and Marketing Tip #5 - Take Your Next Product Launch to An Alternate Universe
Thursday, August 23rd, 2007You’ve probably heard your peers talking about Second Life and how it offers a new avenue for B2B Marketing. But like most of us, you probably don’t have time for one life, much less a second one.
It is probably worth your time, however, to watch this 3 minute video produced by Text100 to learn how Second Life can relate to your business.
During last week’s Networkers conference, Cisco used Second Life to host a B2B Press Conference, and more B2B companies are finding it to be a valuable tool for promoting their products in a virtual, consumer-led environment.Share your thoughts on Second Life with readers of The B2B Lead Blog. Did you find it useful? What were the pitfalls and advantages?
B2B Sales and Marketing Tip # 4 - Build Repeatability into Your Sales and Marketing Funnel with Wins Analysis
Wednesday, August 22nd, 2007Readers of The B2B Lead Blog who are searching for ways to improve their Funnelnomics need to be taking a hard look at Pipeline Wins Analysis. There is an accepted theory that 80% of a company’s revenue is produced by 20% of its customers. By profiling those customers and developing a proven model for predicting propensity to consume Marketers can build a profile of the ideal customer.
B2B Marketers can then use that model to develop a complete understanding of the buyer and his/her buy cycle and then conduct ongoing telephone research to identify similar roles within other organizations. Once a company identifies the right role in a target company they can then direct their Marketing efforts toward companies that fit the profile. This will enable Marketing to better target marketing dollars.
Welcome To ReachForce Blog
Wednesday, August 1st, 2007ReachForce is the worldwide provider of OnDemand Data Solutions for CRM – Driving Marketing initiatives and Sales effectiveness. ReachForce Solutions are designed to quickly highlight target market ‘sweet spots’ based on customer wins and sales funnel analysis as well as identify the right decision making unit based on their role in the organization, not just their title. By enabling marketing and sales teams to focus their demand generation efforts on the right role-based decision makers in the right target companies for their products or services, ReachForce data is increasing demand generation effectiveness and accelerating sales cycles. ReachForce customers have increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments.
