Event Marketing Leading Questions
Wednesday, July 2nd, 2008We have discussed event marketing quite a bit on The B2b Lead. With tightening budgets I was curious what other marketers are doing to draw attention and make the most out of those leads gathered. I interviewed a variety of marketers at MarketingProfs B2B Forum in June. Check out this video to see what marketers from Marketo, HubSpot, Manticore, Enspire Learning and IDC have to say. See how they answered the following questions:
- What is the craziest thing you have seen at a trade show?
- What is your lead management process for leads gathered at trade shows?
Social Media Leading Questions
Thursday, June 19th, 2008Social Media is one of the hottest topics in B2B Marketing right now. I interviewed a variety of marketers at MarketingProfs B2B Forum. Check out this video to see what marketers from Marketo, HubSpot, Manticore, Enspire Learning and IDC have to say. See how they answered the following questions:
- Do you participate in social media both personally and professionally?
- How do you think social media is changing B2B PR strategies?
How would you answer those questions?
Leading Questions from MarketingProfs B2B Forum 2008
Tuesday, June 17th, 2008When I attended MarketingProfs B2B Forum 2008 in Boston last week, I took along my flipcam to ask leading marketers some leading questions. I plan to share my findings with you over my next few posts. I interviewed attendees and sponsors to find out their views on the conference and several B2B Marketing hot topics.
To start things off, I asked, “What was the best thing you have learned at MarketingProfs B2B Forum 2008?” Watch the short video below to see the answers and you might just learn something yourself.
I also interviewed several of the sponsors to find out what is the biggest pain point they solve for B2B Marketers. Here are the responses from Marketo, Manticore and HubSpot:
Although I didn’t get a chance to get to interview them all, other great sponsors included AG Salesworks, Eloqua, Business.com, Aquent, Boston Business Journal, Emma, The Kern Organization, Near Time, NowSpeed Marketing, UnisFair, VisitorTrack and Vtrenz.
