As new media has pushed its way into B2B marketing, many marketing departments reacted by hiring a specialist to tackle these new forms of marketing and PR, especially blogs. But as these new media have come to replace many traditional media and really become now media, all marketers need to accept blogging and twitter and YouTube and become educated, so that not just one member of your marketing organization understands these communities. In this podcast, I interview Josh Dilworth to discuss the changing landscape of marketing and PR in new media.

 

 PodCast 2: Play Now | Play in Popup | Download

Share on Facebook

The thought of undertaking a viral campaign may seem a bit daunting. But say you have created the perfect video, now how do you actually get the right people to view it and pass it on – the whole point of a viral campaign. In this podcast, listen to my interview with Josh Dilworth at Porter Novelli to explore how detailed planning and execution of the seeding component made my viral campaign at NetQoS a major success.

 

 PodCast 1: Play Now | Play in Popup | Download

Share on Facebook

The following podcast was also recorded at the BusinessWire Changing Face of Influence event but it features William Hurley or whurley, as he is better known. whurley is the Chief Architect of Open Source Strategy for BMC Software. He created a blog (http://opensville.org), which earned a Technorati ranking of 179 in just 90 days. To put that into perspective, the NetQoS blog www.networkperformancedaily.com has more than 5000 readers a month and is ranked 41,000.

 

 Podcast2: Play Now | Play in Popup | Download

Share on Facebook

The following podcast was recorded at a recent BusinessWire lunch seminar I attended. The topic for the event was The Changing Face of Influence: A Wire-Side Chat about PR in the Digital Age. Listen in as Waggener Edstrom’s Digital Strategist, David Almacy, discusses trends shaping the future of communications and the speed at which information travels today. Almacy was also the director of e-communications at the White House, and as the primary owner http://www.whitehouse.gov. He shares some fascinating insights about his experiences working with the President and First Lady on communications initiatives.

 

 Podcast1: Play Now | Play in Popup | Download

Share on Facebook