Attention Conservation Notice: The following post shares a few counter-intuitive tips for getting bloggers to write about you.

Cory Doctorow – the genius behind Boing Boing, and the inspiration behind ReachForce’s attention conservation notices–has shared more of his brilliance in 17 TIPS FOR GETTING BLOGGERS TO WRITE ABOUT YOU.

If you can get past the InformationWeek’s annoying, in-your-face advertising and survey requests, you will find several great nuggets in this post. Many of which will really throw most marketers for a loop. Here are a few of the more interesting suggestions:

• Have a permanent link. Don’t just change the front page of your site every time a new speaker for your speaker-series in announced. A blogger who links to the front page of your site today in a post about the upcoming address by Philo T Farnsworth, wants that link to stay good for in the future,
• PDFs stink. It’s not a Web page (see “Have a link”). It’s hard to copy and paste out of. It doesn’t show up in browsers half the time. The Web is made of HTML.
• Put your URL on your images. If you’ve got cool photos or other images up on your site, stick your URL in unobtrusive type at the bottom of it.
• Forget the “copyright protection” Javascript. Some sites have bizarre Javascript that pops up snotty little copyright messages when you try to right-click on an image to save it. OK, we get the point: you don’t want people to copy your images. We’ll just move on. Enjoy your obscurity.
• Enough with the legal boilerplate. If every page on your site ends with “(c) 2008 Paranoid Co Inc, all rights reserved. No part of this site may be reproduced without permission,” then bloggers may just take you at your word and write about someone else’s site.

The world of Marketing has changed drastically in the last few years and it’s time for B2B Marketers to question the status quo (and their legal counsel) and make some changes to thrive in this new world.

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