Here is a great blog post from Opinionated Marketers I found today about social media and leveraging it for lead generation.

I struggle with this issue on a daily basis. As a B2B marketer at a small start-up, I have to use my budget wisely, which for me means all of my activities need to generate leads in one way or another. Social media is so prevalent that I feel as though I have to be a part of the movement, but is it ultimately doing anything for the bottom line?

Is social media like traditional PR? You have to do it, but there is no way to measure the results. You spend time and money trying to get something out of it but it is hard to see the ROI. I keep trying to master having a blog, creating a presence in the right Facebook groups and leveraging twitter, but how do I keep my job if none of this ever results in real leads?