I was cruising through my Google Reader (one of the best things I could have ever set up as a blogger) and stumbled upon a great post about blog writing on Diana Huff’s B2B MarCom Writer Blog. She suggests that bloggers have a beat just like journalists. If you are just starting your own corporate blog, this is a great tip to help you figure our what to write about. If you can define your “beat” then you will find yourself soaking up everything you see about those topics and inspiration will come more easily.

Also, if you are one of several contributors to your blog, each writer having a unique beat will help each author to be differentiated from the others.

I’ve always loved the saying “a jack of all trades is a master of none.” If you can really narrow your focus, you have a better chance of positioning yourself as an expert in that area which will increase the quality of your content and hopefully your readership.

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