While this may have been true for Kevin Costner in Field of Dreams, this is not true of blogs. With quite a lot of blog clutter out there all competing for attention it can be difficult to get traffic to a new blog. However, there are a few ways to get more traffic to your blog. The first is to start off commenting on other blogs relevant to your industry. The goal of commenting is to get other blogs to link to yours so that their traffic becomes your traffic. And be sure to return the favor by linking back to those blogs that link to you. (NOTE - this should be obvious, but don’t waste your time linking to or commenting on blogs that are not related to your own)

Another way to gain traffic is to leverage your current customer base. An advantage that companies have over people is that most people don’t already have a brand they can leverage, but you do. If you already communicate with your current customers (and you should), include a blog promotion. If you do not currently have a newsletter or some other communication with your current customers, you can pick and choose the best blog posts and serve them up to your customers’ inbox via a blog newsletter. Of course, none of this matters if you do not deliver relevant content. The only way to gain a long term blog following is to deliver up-to-date, compelling content that makes ‘em want to keep coming back for more.