Comments on: Make Marketing Decisions by Using Surveys - B2B Marketing and Sales Tip #130 http://blog.reachforce.com/sales-and-marketing-tips/make-marketing-decisions-by-using-surveys-b2b-marketing-and-sales-tip-130/ B2B Marketing and Sales Tips Tue, 06 Jan 2009 23:21:44 +0000 http://wordpress.org/?v=2.6.3 By: David Chung http://blog.reachforce.com/sales-and-marketing-tips/make-marketing-decisions-by-using-surveys-b2b-marketing-and-sales-tip-130/#comment-2537 David Chung Fri, 24 Oct 2008 18:10:45 +0000 http://www.theb2blead.com/b2b-marketing/make-marketing-decisions-by-using-surveys-b2b-marketing-and-sales-tip-130/#comment-2537 Leigh Anne, I'm glad you're advocating these best practices for using surveys. It seems that so many businesses are using surveys incorrectly today, that people are becoming programmed to dismiss the very idea of responding the second they see the word "survey." Your tips are clearly geared toward creating a survey experience that is convenient and easy for the respondent. My sales team recently incorporated some of the tactics Cody and your team have discussed in the past about using simple scoring surveys to get real actionable data back from our leads. Although my company has long been reputed as an event management solution company, the past 2 years we have made great strides in developing a survey tool to help our event marketers and other business clients get feedback. Your blog is excellent, and it's always on the top of my reader list. Keep up the good work and spread the news--there's nothing quite as powerful as KNOWING your prospects and customers. (Let me know if you'd like to link up sometime; I recently started blogging about survey best practices and tips as well. It would be a great way to collaborate and disseminate our knowledge.) Leigh Anne, I’m glad you’re advocating these best practices for using surveys. It seems that so many businesses are using surveys incorrectly today, that people are becoming programmed to dismiss the very idea of responding the second they see the word “survey.”

Your tips are clearly geared toward creating a survey experience that is convenient and easy for the respondent. My sales team recently incorporated some of the tactics Cody and your team have discussed in the past about using simple scoring surveys to get real actionable data back from our leads.

Although my company has long been reputed as an event management solution company, the past 2 years we have made great strides in developing a survey tool to help our event marketers and other business clients get feedback.

Your blog is excellent, and it’s always on the top of my reader list. Keep up the good work and spread the news–there’s nothing quite as powerful as KNOWING your prospects and customers.

(Let me know if you’d like to link up sometime; I recently started blogging about survey best practices and tips as well. It would be a great way to collaborate and disseminate our knowledge.)

]]>