Comments on: Is Direct Mail Obsolete.com? - B2B Marketing and Sales Tip #120 http://blog.reachforce.com/sales-and-marketing-tips/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/ B2B Marketing and Sales Tips Tue, 06 Jan 2009 21:22:08 +0000 http://wordpress.org/?v=2.6.3 By: Roz Biles http://blog.reachforce.com/sales-and-marketing-tips/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2068 Roz Biles Tue, 15 Jul 2008 20:30:51 +0000 http://www.theb2blead.com/b2b-marketing/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2068 Our company is the business development arm for Sony DADC. Sony's eBridge service combines the power of video as an engagement tool that automatically alucnhes a prospect onto their own personalzied URL / micro eCommerce site. View the video at our web site and give me a call. www.futuresolutions.com Roz Biles 949.250.1133 x115 Our company is the business development arm for Sony DADC. Sony’s eBridge service combines the power of video as an engagement tool that automatically alucnhes a prospect onto their own personalzied URL / micro eCommerce site.

View the video at our web site and give me a call.
http://www.futuresolutions.com
Roz Biles
949.250.1133 x115

]]> By: Nina Hershberger, Direct Mail Wonder Woman http://blog.reachforce.com/sales-and-marketing-tips/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2052 Nina Hershberger, Direct Mail Wonder Woman Sat, 12 Jul 2008 17:57:21 +0000 http://www.theb2blead.com/b2b-marketing/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2052 Hi Pam: Great idea to use an old floppy. I'm going to add this to my "idea file". I agree they missed opportunities my not having the non-personalized version of the website live. We have a direct mail piece that looks like a man's wallet. Our most successful headline of all time is: "Thank Goodness We Found Your Wallet Before (Your class of competition) did. We're getting as much as a 30% response rate. Hi Pam:

Great idea to use an old floppy. I’m going to add this to my “idea file”. I agree they missed opportunities my not having the non-personalized version of the website live.

We have a direct mail piece that looks like a man’s wallet. Our most successful headline of all time is: “Thank Goodness We Found Your Wallet Before (Your class of competition) did. We’re getting as much as a 30% response rate.

]]> By: Matt Lilly http://blog.reachforce.com/sales-and-marketing-tips/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2049 Matt Lilly Fri, 11 Jul 2008 21:07:10 +0000 http://www.theb2blead.com/b2b-marketing/is-direct-mail-obsoletecom-b2b-marketing-and-sales-tip-120/#comment-2049 Direct is not obselte at all. It has lost a lot of its steam in the last 5 years thanks to Google. When targeted correctly, it can produce a high ROI. Direct is not obselte at all. It has lost a lot of its steam in the last 5 years thanks to Google. When targeted correctly, it can produce a high ROI.

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