When you are communicating with your customers you should always mind your p’s and q’s. After all, your current customers are gold. You want to do everything in your power to keep them happy so that they will stay a customer. You need to keep in mind that every communication you have with your customer influences their opinion of you.

I recently received a new password from one of my SaaS providers. My preassigned password included the words “enemy” and “ogre”. Now if that doesn’t make you feel warm and fuzzy inside, I don’t know what will! What are they thinking?! And while I am still a customer, this may be something I remember when my subscription comes up for renewal. The point is, every communication with your customers is important and as usual the devil is in the details.