Filed under B2B Marketing, B2B Marketing Copy, Sales Tips, Marketing Tips, Online Marketing, Sales and Marketing Tips | --- Posted by Amy Hawthorne
- Consider what your prospect or customer wants to hear, not what you want to tell them.
- Don’t beat around the bush – get to the point in 100 words or less
- Make sure call to action is above the fold (and in the preview pane)
- Be sure your offer or call to action are related to the content
- Get to the point – use 1 idea per sentence and make sentences punchy and easy to scan
- Do not use catch phrases, clichés – use real data to make key points
- Ask yourself – So what? – this will help you get to the real message
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