Marketing Sherpa says the average abandonment rate on forms is 95%. Is this because we as Marketers are asking too much of our visitors? Sherpa also tells us that only 40% of the forms that are filled out are accurate and complete. So what’s that…40% of 5% of your visitors are possible buyers? Are forms really helping create leads?

This begs the question – are the most qualified buyers going through the process so it’s worth losing a few?

What do you think? Chime in and let us know what’s working for you.