I recently posted a B2B Lead Blog entry about setting up Google Alerts to monitor coverage of your company. Another great use for Google Alerts is to find great how-to articles to keep up with emerging trends in B2B marketing.

Here’s another great Google resource to help you hone your B2B SEM skills: The Google B2B Tech Industry Knowledge Center http://www.google.com/ads/industry/techbtob/news.html. It includes a quarterly newsletter, success stories and helpful tips to help you get the most out of Google AdWords.