Be Compliant

• Make sure your entire physical address is at the bottom of your marketing emails
• Make sure you offer your recipients a way to unsubscribe from your mailing list
• Ensure HTML content complies with standards

Preserve your Reputation

• Stagger your mailings
• Choose subject lines carefully
• Carefully track unsubscribes, bouncebacks and opt-ins
• Make it easy for the recipient to get in touch with you
• Use email service provider for more automation

Be Careful when Creating Content

• Make sure your not using a spam buzz word – check here
• Use capitalization sparingly
• Minimize use of “click here” or “click below”
• Watch your punctuation
• Use simple HTML, No Javascript
• Use web-safe colors only
• Reduce use of large fonts and characters
• Avoid “remove” in unsubscribe language
• Keep file size under 70K