As B2B Marketers, we are constantly looking for new tactics and methods to reach new prospects. You may think that we have come a long way in recent years. After all, you can cheaply send thousands of emails. Anyone can come to your website to find out more about you. And more and more targeted trade shows are available. But are our current methods really working?

• Email – Industry Response rates vary from 1 to 3%
• Direct mail – Industry Response rates vary from 1 to 3%
• Events – Only 10% of trade show leads are followed up on by sales (SiriusDecisions)
• Online Marketing – Only 3% of web visitors fill out forms

Based on these numbers, B2B marketers are wrong 90% of the time and still get to keep their jobs! Wow, imagine if Accounting was wrong 90% of the time or if sales only hit 10% of their number, where would we be as B2B marketers? We, at ReachForce, get up and come to work every day to figure out ways to help marketers turn more suspects into prospects and more prospects into customers. In an effort to find new ways to get better marketing results, we are experimenting on ourselves using targeted lead generation, focusing on the right person at the right company. I am proud to say 70% of ReachForce customers have come through marketing.