Here at ReachForce we are declaring January 15th the “Oh #%@$!” Day in Marketing.

Let me ask you this: Are you prepared as a B2B Marketer to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing and Sales teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next year. They leave for the holidays happy to have completed the painful process of planning and budgeting for the next year’s activities. Once the holiday haze clears, it’s January and everyone is ready to kick off the New Year with new customer wins. Sales teams are asking, “Where are my leads? I’ve got a number to hit.”

This is the “Oh #%@$!” moment.

Instead of listing off the activities to come in the New Year, start the year off with a bang by getting things rolling earlier. B2B Marketers should be armed and ready with role-based leads to fuel the New Year’s marketing programs.  Get started now to avoid the “Oh #%@$!” moment.