Check out these amazingly creative business card designs. When it comes to Marketing today, half the battle is just being remembered. These card designs are so effective because they are not only memorable, but relevant. Most of them, anyway. As the “Made to Stick” brothers Chip and Dan Heath describe it – they are “sticky.” They connect with their audience because they are not only unexpected but relevant. They describe it as “unexpected in the service of core messages.”

“The most basic way to get someone’s attention is this: Break a pattern. Humans adapt incredibly quickly to consistent patterns. Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Communicate your message in a way that breaks your audiences’ guessing machines.”