I love that David is now giving us actionable things to think about for our own businesses.  So many times we read business books with a lot of commentary but no real action items or ideas on how to incorporate these things into our existing strategies.  In this chapter he lists 8 ideas on creating thoughtful content.  Here’s a few I really liked –

• Do not write about your company or products.  Thought leadership is not advertising.
• Based on your goals, decide whether your content should be free or behind a form.
• Write for your audience.  Use examples and stories.
• Choose a great title that grabs attention.
• To drive  viral marketing effects, alert appropriate reporters, bloggers, and analysts that content is available for download.

Are you already using some of these ideas or is there anything else to add to the list?

Next week we will be discussing chapters 12 and 13 on how to write for your buyers and how web content influences the buying process.