This year at ReachForce, we sent out Thanksgiving cards to our current customers rather than the usual generic holiday cards. Sending a card at Thanksgiving has a few advantages. First, you won’t get lost in the clutter of all the other holiday cards sent in December. Also, you don’t have to worry about offending anyone. Not everyone celebrates a holiday in December and even if you are as generic as possible, you will almost always still offend someone.

On the other hand, Thanksgiving makes perfect sense as the time to send cards to your customers. After all, you want to thank them for the good business they have given you over the past year. This is also the perfect time to put your name in their hands as they are probably doing next year’s budget planning. This could even help the usual slow sales month of December be a great month for up-selling and cross-selling to your current customers.

Of course if your client base is mostly international this strategy probably will not go over well. However, Canadians actually do celebrate Thanksgiving as well, but it is earlier (the second Monday in October).

Not to take all the glory, I got the idea as a tip from Marketing Profs. See what others had to say about the topic here.