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B2B Marketing and Sales Tip # 30 - You’re Measuring What?!

Filed under B2B Marketing Ideas, Lead Scoring, B2B Lead Generation, Sales and Marketing Alignment, Lead Nurturing, Sales and Marketing Tips | --- Posted by Leigh Anne Wallace

You know you have to have metrics to show value in marketing programs but are you tracking the right metrics? Can you track value added to top line revenue? Check out this article from Customer Think about aligning sales and marketing metrics.

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This entry was posted on Wednesday, October 17th, 2007 at 4:44 pm and is filed under B2B Marketing Ideas, Lead Scoring, B2B Lead Generation, Sales and Marketing Alignment, Lead Nurturing, Sales and Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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