Comments on: B2B Marketing and Sales Tip #26 - Manage Your Company’s Reputation with Google Alerts http://blog.reachforce.com/sales-and-marketing-tips/b2b-marketing-and-sales-tip-24-manage-your-companys-reputation-with-google-alerts/ B2B Marketing and Sales Tips Tue, 06 Jan 2009 04:25:57 +0000 http://wordpress.org/?v=2.6.3 By: Andy Komack http://blog.reachforce.com/sales-and-marketing-tips/b2b-marketing-and-sales-tip-24-manage-your-companys-reputation-with-google-alerts/#comment-77 Andy Komack Thu, 08 Nov 2007 16:46:01 +0000 http://www.reachforce.com/b2b-marketing-and-sales-tips/b2b-marketing-ideas/b2b-marketing-and-sales-tip-24-manage-your-companys-reputation-with-google-alerts/#comment-77 Nice post. Google Alerts is definitely a nice way to gather competitive intelligence. I just posted something on our blog with these 6 ways to use Google Alerts: (small excerpt from the post: Brand Management - Track your company’s name and product/solution brand names to monitor the web for mentions of your brand. Competitive Intelligence - Track your competitors’ company name and product/solution brand names. Find Bloggers - Use Google Alerts’ ability to only search blogs to monitor your top keywords to locate bloggers discussing news, opinions, conversations, etc. revolving around your company’s main solutions. Online PR - You can use Google Alerts creatively to build a list of websites where you can submit your press releases or reach out to ask an editor to interview you. Link Building - In addition to Using alerts for finding bloggers and building a list of news/industry websites, by mining Google Alerts for websites related to your top keywords you can find websites that are in your market space, and you can look to see which sites are linking to those websites (go to a search engine and type link: before a website address and you will see websites that are linking to that site - e.g. link:www.XYZwebsite.com). Find New Content - Try adding a Google Alert for something related to white papers, webinars, seminars, podcasts, etc. Receiving alerts for these kinds of content can help you stay on top of what competitors and industry resources are publishing. For example, put in an alert for “data warehousing white paper”. For the full post, along with recommendations on the alerts settings you might want for each of these see http://www.komarketingassociates.com/blog/6-ways-to-use-google-alerts-for-b2b-online-marketing/. Nice post. Google Alerts is definitely a nice way to gather competitive intelligence. I just posted something on our blog with these 6 ways to use Google Alerts:

(small excerpt from the post:

Brand Management - Track your company’s name and product/solution brand names to monitor the web for mentions of your brand.

Competitive Intelligence - Track your competitors’ company name and product/solution brand names.

Find Bloggers - Use Google Alerts’ ability to only search blogs to monitor your top keywords to locate bloggers discussing news, opinions, conversations, etc. revolving around your company’s main solutions.

Online PR - You can use Google Alerts creatively to build a list of websites where you can submit your press releases or reach out to ask an editor to interview you.

Link Building - In addition to Using alerts for finding bloggers and building a list of news/industry websites, by mining Google Alerts for websites related to your top keywords you can find websites that are in your market space, and you can look to see which sites are linking to those websites (go to a search engine and type link: before a website address and you will see websites that are linking to that site - e.g. link:www.XYZwebsite.com).

Find New Content - Try adding a Google Alert for something related to white papers, webinars, seminars, podcasts, etc. Receiving alerts for these kinds of content can help you stay on top of what competitors and industry resources are publishing. For example, put in an alert for “data warehousing white paper”.

For the full post, along with recommendations on the alerts settings you might want for each of these see http://www.komarketingassociates.com/blog/6-ways-to-use-google-alerts-for-b2b-online-marketing/.

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