B2B Marketing and Sales Tip #26 - Manage Your Company’s Reputation with Google Alerts
Reputation Management is the new buzzword for Brand Management, at least in the B2B space. It involves monitoring what’s being said about your company or your brand by the media, bloggers, customers and anyone else who may be talking about you. And, then taking a proactive role in ensuring that commentary is generally positive. It’s become increasingly important with the explosion of social media.
You don’t need a pricey monitoring service like Factiva to do a reasonably good job of tracking who’s talking about you or your competition. Your first step should be to take 2 minutes to set up a few Google Alerts.
Here’s how:
Visit http://www.google.com/alerts. Type in your company name, your products or any other relevant search terms. Select the frequency of your Alerts, submit and every day or every few days, you’ll get a handy email full of links about your topic.
Oh, and Google Alerts is also an excellent way to keep track of new ways to improve your Marketing results. Simply program one for B2B Marketing or any other related topic and sit back while Google does the work.
Would like to hear from you how you are using Google Alerts.
One Response to “B2B Marketing and Sales Tip #26 - Manage Your Company’s Reputation with Google Alerts”
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November 8th, 2007 at 11:46 am
Nice post. Google Alerts is definitely a nice way to gather competitive intelligence. I just posted something on our blog with these 6 ways to use Google Alerts:
(small excerpt from the post:
Brand Management - Track your company’s name and product/solution brand names to monitor the web for mentions of your brand.
Competitive Intelligence - Track your competitors’ company name and product/solution brand names.
Find Bloggers - Use Google Alerts’ ability to only search blogs to monitor your top keywords to locate bloggers discussing news, opinions, conversations, etc. revolving around your company’s main solutions.
Online PR - You can use Google Alerts creatively to build a list of websites where you can submit your press releases or reach out to ask an editor to interview you.
Link Building - In addition to Using alerts for finding bloggers and building a list of news/industry websites, by mining Google Alerts for websites related to your top keywords you can find websites that are in your market space, and you can look to see which sites are linking to those websites (go to a search engine and type link: before a website address and you will see websites that are linking to that site - e.g. link:www.XYZwebsite.com).
Find New Content - Try adding a Google Alert for something related to white papers, webinars, seminars, podcasts, etc. Receiving alerts for these kinds of content can help you stay on top of what competitors and industry resources are publishing. For example, put in an alert for “data warehousing white paper”.
For the full post, along with recommendations on the alerts settings you might want for each of these see http://www.komarketingassociates.com/blog/6-ways-to-use-google-alerts-for-b2b-online-marketing/.