B2B Marketing and Sales Tips shared by ReachForce customers

The B2B Lead blog features weekly B2B Marketing and Sales Tips contributed by ReachForce customers. Moderated by P. Mickelson, an 18-year veteran of high tech business-to-business marketing, The B2B Lead provides easy to digest tips and techniques that will help B2B marketers succeed in the new world of metrics-driven marketing. It covers topics such as direct marketing, B2B lead generation, B2B telemarketing , eMail lists, e-Marketing, and Sale and Marketing alignment.

About ReachForce
ReachForce, Inc., based in Austin, TX is a privately held venture backed company initially founded with one goal in mind: to provide businesses with revolutionary, high quality, cost-effective data services for marketing and sales designed to dramatically increase revenue.

ReachForce enables marketing and sales professionals to rapidly and cost-effectively build, refresh and execute on high quality targeted role-based custom prospect databases, therefore putting an end to time and money wasted on title-based lists. ReachForce solutions are designed to help plan, implement and measure business-to-business sales and marketing programs and customer acquisition/retention initiatives.

About P. Mickelson
Mickelson is a dynamic Marketing Communications consultant with more than 18 years of experience using advanced ideas and techniques, as well as proven marketing frameworks to rapidly develop programs that have an immediate impact on revenue. She specializes in B2B marketing communications programs that leverage new media, search engine optimization, and automation to help clients increase revenue while lowering acquisition costs. Her contributions include communications planning, positioning, messaging, direct marketing, sales and marketing automation, and online community building. She has led marketing and corporate communications successful startups and public companies including Pervasive (NASDAQ:PVSW), Ventix (now Motive NASDAQ:MOTV), Ineto (now Siebel NASDAQ:SEBL), Concero (NASDAQ:CERO), and VIEO. She is a published writer, instructor, and speaker at industry conferences.