With regards to directories, you raise an interesting point about the quality of leads and how to separate out the junk leads. Having a common guideline will only help the industry.

In fact, when my company launched a B2B rich media directory of archived webcasts, videos and podcasts (Insight24), this was a critical point for success. Our commitment is to provide quality – not just quantity – leads for those companies doing lead gen programs through Insight24.

It will be interesting to see if others take on this model as well. Heck - if you’re helping customers to achieve their goals, they’ll just come back for more, no?

Best,
Cece

PS - I sent you an email about Insight24. Please let me know if you’re interested in learning more.