Comments on: Marketing Automation Engines; No Fuel Included - B2B Marketing and Sales Tip #67 http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/ B2B Marketing and Sales Tips Mon, 08 Sep 2008 01:39:54 +0000 http://wordpress.org/?v=2.2 By: Jerome http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-836 Jerome Tue, 12 Feb 2008 20:03:08 +0000 http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-836 Marketing Automation is just perfect for the sole purpose of automating programs and other areas needed for search engines. This blog is great keep it up! http://www.kingsbridgelists.com/leads/sales-leads.html Marketing Automation is just perfect for the sole purpose of automating programs and other areas needed for search engines. This blog is great keep it up!

http://www.kingsbridgelists.com/leads/sales-leads.html

]]> By: Jason Kort http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-820 Jason Kort Mon, 11 Feb 2008 21:15:23 +0000 http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-820 Garbage in, garbage out. No level of marketing automation will fix bad data. Garbage in, garbage out. No level of marketing automation will fix bad data.

]]> By: Jon Miller http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-767 Jon Miller Fri, 08 Feb 2008 18:01:28 +0000 http://www.theb2blead.com/b2b-lead-generation/marketing-automation-engines-no-fuel-included-b2b-marketing-and-sales-tip-81/#comment-767 Suaad -- You make a great point. Marketing Automation tools like <a href="http://www.marketo.com/" title="Marketo" rel="nofollow">Marketo</a> and others provide great value in terms of automating programs, increasing efficiency, measuring prospect engagement, lead management, and the like, but I'll be the first to admit that the quality of leads going in the funnel matters a ton. The killer combination, of course, is a fast and easy tool like Marketo's plus great valuable data like what Reachforce provides. Suaad — You make a great point. Marketing Automation tools like Marketo and others provide great value in terms of automating programs, increasing efficiency, measuring prospect engagement, lead management, and the like, but I’ll be the first to admit that the quality of leads going in the funnel matters a ton.

The killer combination, of course, is a fast and easy tool like Marketo’s plus great valuable data like what Reachforce provides.

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