Death of Email Marketing; Long Live Email Marketing - B2B Marketing and Sales Tip #84
I was just reading my ‘daily dose’ of eMarketer and saw these statistics and thought it would be useful to share them with the readers of our Blog.
The interesting view here is personalization. Now here are a few questions to ponder,
- Are these “spray and pray” e-mail campaigns or targeted?
- What would these metrics look like if they were targeted to the right person?
- What happens as the economy continues to drift and budget cuts come after marketing dollars, what stays, what goes?
- Is lead generation mission critical to your business? If not, why not?
What rates are you seeing out there?
I just spoke with Amy Hawthorne, our Lead Generation Guru and she said her campaign this week had a 10% click through rate and 30% open rate. WOW!
