Some may call it Marketing ADHD, but I believe I am simply fascinated by Marketing done right. I am inspired by analyzing effective campaigns, experimenting with new techniques, and honing it all to get the best possible results. So, I tend to stick to database marketing fundamentals while using viral marketing, social media, and other Web 2.0 tools as part of an integrated program. And, then I blog about it here on The B2B Lead. As the Vice President of Marketing at BreakingPoint, I’m a ReachForce customer and advisor. I also co-wrote the Funnelnomics book featured on The B2B Lead and speak at industry conferences including the 2007 Marketing Sherpa B2B Summit, Women Profiles in Power conference, the Marketing Profs B2B Forum, and others.